unlocking long term value by using object relations
Meanings we associate with objects, and the emotional value they represent determines our relationship with an object. Understanding how to leverage users' emotional and psychological relations could help shape the product vision. After careful analysis of the target demographic, researchers can determine what sensory touchpoints to include in the product. ...read more
alternative use cases of agricultural by-products
Utilising native crops to provide alternative value propositions in their particular geographical community can create economic viability and substitute existing products. Finding alternative use cases for native crops in their particular geographical community will help to create sustained economic viability through a circular cross-utilisation of readily available resources. ...read more
expectation management for consumer products
Businesses can increase a product's perceived value, improve customer satisfaction and enhance their brand reputation through experience management. Combining and aligning several strategies succesfully can help the long-term success of consumer products. Such as leaving customers with an unfinished experience, creating exclusivity, and setting realistic expectations. ...read more